Medical facilities and private hospitals – Case study

As part of a project for a network of several medical facilities, we focused on optimising the website to increase its visibility in search results. The key objective was to improve the position in the organic search results and increase traffic to the website.

Project goals

Increase organic traffic: Improve position in search results for key phrases related to medical services.
Improving visibility: Increase the number of keywords in the top search engine positions.
Improving user experience: Increase user engagement by providing valuable content.

Action Strategy

Keyword Analysis: A detailed keyword analysis was conducted to identify the most searched phrases in the medical industry.
Content Optimisation: Existing content on the website was improved, new articles were added and service descriptions were updated to be more attractive and SEO compliant.
Link Building: Actions were initiated to acquire backlinks from credible sources, which helped to improve domain authority.

Results

Increase in Organic Traffic: Following the implementation of the strategy, there was a 150% increase in organic traffic in the first six months.
Increased Visibility: The number of keywords in TOP3 increased by 200% and in TOP10 by 300%, which had a significant impact on the overall visibility of the site.
User Engagement: There was a 50% increase in returning users, demonstrating the effectiveness of the content and its value to the audience.

The collaboration started around March 2020 and lasted approximately one year.

Applications

Thanks to comprehensive SEO activities, a network of several medical facilities has gained a significant competitive advantage online. An effective optimisation strategy and content development not only helped to increase visibility, but also to improve the user experience of visitors to the website. Further content development and continued SEO optimisation are planned for the future.

You can see the full case study on my former employer’s website – here.

You can see the full case study on my former employer’s website – here.