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Optimisation of a new version of the Prestashop website and shop for a health food manufacturer

As part of the implementation of the new version of the health food manufacturer’s website, a key task was to ensure correct redirects and optimise the site structure. The team focused on migrating content from the earlier version of the site to avoid losing organic traffic and ensure a seamless experience for users.

Number of phrases in the TOP10 during the cooperation (source: Senuto)
Change in the number of phrases in TOP3 (source: Senuto0

The result of these measures was not only an improvement in search engine position, but also an increase in the number of visits to the website and, most importantly, an increase in sales.

 

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