Acne medication – Case study – Increasing brand awareness

As an SEO specialist, I was responsible for the implementation of a project for a brand in the dermocosmetics industry, which aimed to increase visibility in organic search results and reach a wider audience. The project was challenging due to the competitive market and the nature of the industry.

Challenges:

High competitiveness in the dermocosmetics industry. This market is characterised by a large number of competitors, both large corporations and smaller brands.
Precise targeting – it was important to reach a specific target group interested in dermocosmetic products.
Building trust – this is one of the key points for a brand in the dermocosmetics industry.

Activities:

Keyword analysis. I performed a detailed keyword analysis and established phrases associated with skin problems, active ingredients, and the types of products offered by the brand.
On-site optimisation. I optimised page structure, metatags, content, headings and URLs for the selected keyword phrases. This also includes optimising images and page load speed.
Content optimisation. I worked with the content marketing team to optimise existing content and create new, high-value articles, guides and product descriptions that answered the needs and questions of potential customers.

SEO technical support. I advised on technical SEO issues such as optimising the robots.txt file, XML sitemaps and implementing structured data.

Results:

Conclusion:

Thanks to the SEO measures implemented, it was possible to increase the brand’s visibility in organic search results and reach a wider audience. This project demonstrated the importance of combining keyword analysis, on-page optimisation and collaboration with the content marketing team in building a strong brand position in the dermocosmetics industry.

You can see the full case study on my former employer’s website – here.